November Think Piece Series: Improving people transport in Cambridge and other urban centres


Lunchtime Interactive Discussion 2:

Real Commuter Journeys – behavioural insights and multimodal transport solutions

Thursday 12th November 2020 | 11:00 – 12:30

Online Webinar – In partnership with The Maxwell Centre and Cambridge Zero




The Maxwell Centre, Cambridge Zero, and ourselves are following on the successful event of ‘Zero Carbon, from research to commercialisations’, with a series of workshops for academics, business solutions providers, the broader community, and policymakers on future transport, circular economy, energy transitions, and smart cities.


This event will focus on changes in social behaviour needed to make first and last mile connectivity a success along with a successful case study from a European city.


Together, we will apply these insights to our current local people transport system, and explore options and possible solutions to include in a post-pandemic reset – smart city and digital infrastructure, user habits and preferences, transport interconnections for regular itineraries and flexible alternatives.

As the problem of climate emergency and transport emission affects everyone, we invite you to share your ideas and experiences during the visioning workshops following the talks. Our joint effort will be collated into a Think Piece to support the sustainable transport developments in Cambridge, its region, and other urban centres. This is a great networking opportunity for anyone interested in imagining and conceptualising a better and fairer future.


In this event, we will talk about…


  • Case Study on Behavioural change: Changing consumer behaviour towards green transport – Dr Cathrine Jansson-Boyd, consumer psychologist at Anglia Ruskin University (ARU)


  • How a carbon 0 challenge could assist with transport congestion, a practical pilot case – An Coppens, Chief Game Changer, Gamification Nation Ltd, partner company in SciFi consortium


  • Visioning workshops – Attendees will be invited to share their ideas which will be taken note of for the final think piece.
Next event from the ‘Improving people transport in Cambridge and other urban centres’ think piece series: