Frozen in Time: Climate Change Challenge to be Showcased at Cleantech Futures Conference

 

PRESS RELEASE

12 October 2021: For Immediate Release

CAMBRIDGE UK

Frozen in Time: Climate Change Challenge to be Showcased at Upcoming Sustainability Conference with Cambridge Business Leaders, Entrepreneurs and Scientists

A dramatic art installation symbolising our warming climate will be launched at the Cambridge Cleantech annual conference on 20 October as the city’s innovators and scientists gather together to brainstorm how technology could reduce our carbon emissions.

 

The Cleantech Futures: Exploring a decade of cleantech innovation conference marks the tenth anniversary of Cambridge Cleantech and looks at how far we have come and what still needs to be done in the coming decade to ensure we achieve the 1.5°C target, and one of the highlights of the event will be an art installation symbolising our warming climate from British Antarctic Survey (BAS) and local Cambridge SME Dresscode Shirts.

 

On the eve of the COP 26 conference in Glasgow this November, a unique shirt with a special climate change message will be revealed at the event, as it melts from a block of ice symbolising the retreat of glaciers and sea ice and our warming climate. British Antarctic Survey, Professor Ed Hawkins from Reading University and the National Centre for Atmospheric Science, and Dresscode Shirts have worked together to design the shirt to promote the science behind climate change.

 

The ‘shirt reveal’ will be shared throughout the day on social media and members of the public will be able to watch the thaw and see the new shirt as it becomes more visible. It will be on display at the Bradfield Centre on the evening of the 20 October during Cambridge Cleantech’s tenth anniversary celebrations.

 

BAS have been working with DressCode Shirts since 2020 to explore how clothing could communicate the science of climate change and developed a ‘Climate Code’ shirt. It features warming stripes (created by Professor Hawkins) representing the last 70 years of temperature records from the Arctic and providing the backdrop of 800,000 years of Antarctic temperature and carbon emissions data.

 

The innovative design of the shirt brings together the dynamic story of the past and the worrying trends of the present in a novel visualisation which aims to inspire climate action.

Pilvi Muschitiello, Impact Facilitator at British Antarctic says: “We want to develop new dialogues and engage people in environmental science. Many people struggle to connect with the science behind climate change and what this means for individuals – this was the catalyst for a unique collaboration.

‘Climate Code’ is the result of our combined passions for the planet, data, tech and clothing.”

Martin Garratt, CEO of Cambridge Cleantech, said, “When Cambridge Cleantech launched in 2011, climate change was nowhere near as prominent in the world as it is today. In the last decade, we have seen climate tech move to the forefront of solutions needed to combat the climate crisis. Governments across the world, including the UK, have adopted green growth as the key goal for the next decade. At our conference this month we will look at some of the most exciting climate tech innovations to come out of Cambridge in the last decade and the impact they have made.”

Andy Boothman, founder of DressCode says: “The climate of the earth and what we do to it over the coming years is pivotal to everybody’s way of life. This is a global challenge and we all have a part to play.

“The DressCode approach to fashion is to embrace ‘slow, sustainable fashion’. Our shirts will last a long time, with designs that are timeless. For this project we are using Tencel, a sustainable plant based fabric. The printing of which is done digitally, to reduce the amount of water and heat required to print the designs onto the weave.”

The Climate Code shirts feature the innovative CashCuff – contactless payment technology. DressCode have pioneered smarter clothing and wearable payments, working with the payment security technology experts at Digiseq and using MuchBetter’s secure and simple to use eWallet to deliver this highly secure and discreet payment system that embraces both technology and the environment. MuchBetter is based in Isle of Man, the only global UNESCO Biosphere in the World.

The Cleantech Futures conference will take on Wednesday 20 October online and in person at The Bradfield Centre in Cambridge. The thawing of the shirt will take place that evening during a private view for attendees of the conference. Watch the thawing live on Twitter throughout the day @dresscodeshirts.

More information on the Climate Code shirt at: https://www.dresscodeshirts.co.uk/collections/ecofashion/products/climatecode

Ends

 

 

Notes to Editors

Cambridge Cleantech will be organising a press private viewing on the 20th of October at 4.15 pm at the Bradfield Centre, Cambridge Science Park. If you are interested in attending, please get in touch with Cinthya Anand at cinthya.anand@cambridgecleantech.org.uk

Videos of BAS Climate Change scientists discussing the climate change problem, along with stills of the shirt and the climate stripes are available at: British Antarctic Survey YouTube channel.

High resolution pictures are available here https://www.dropbox.com/sh/xrprkk5guo33tgr/AAABNPLNvIUA3DygUw0QX_QFa?dl=0

 

Contact details

 

Cambridge Cleantech

Cambridge Cleantech is the UK’s longest-standing membership organisation for the cleantech sector; connecting innovators, corporates, academics, SMEs and investors for a smarter, more sustainable future. We operate as a global hub for cleantech innovation and are linked to some of the most highly innovative centres both in the UK, including London and Oxford, and internationally through our global cluster partners.

Cinthya Anand, Communications Manager, 0756 466 458

cinthya.anand@cambridgecleantech.org.uk, www.cambridgecleantech.org.uk

Cleantech Futures

The Cleantech Futures conference is an opportunity to meet and network with the changemakers of the cleantech world, and to learn from the very best in the sector. On Day 1 of the conference, we will be hosting a series of talks celebrating climate tech innovation in the last decade, followed by an in-person reception at the Bradfield Centre in Cambridge where the ice melting will be displayed. On the 21st, we will be running the pre-COP 26 edition of our popular pitching-and-investment event, Cleantech Venture Day, in a virtual format.

DressCode Shirts  

Andy Boothman, Founder, 0871 245 4518, andy@dresscodeshirts.co.uk, www.dresscodeshirts.co.uk

British Antarctic Survey

British Antarctic Survey (BAS), an institute of the Natural Environment Research Council (UKRI-NERC)*, delivers and enables world-leading interdisciplinary research in the Polar Regions. Its skilled science and support staff based in Cambridge, Antarctica and the Arctic, work together to deliver research that uses the Polar Regions to advance our understanding of Earth and our impact on it.

Livia Oldland, Corporate and Internal Communications Manager, (0)1223 221523, 07850541910

livand@bas.ac.uk, www.bas.ac.uk

Lenny Davies  Product Marketing Manager

+44 0 7437 014210  lenny.davies@digiseq.co.uk

Stephanie Cloris, Marketing Manager

www.muchbetter.com

+44 (0) 7624 243673