Greenpixie win Cambridge hackathon to decarbonise British Antarctic Survey




Greenpixie won the British Antarctic Survey’s Energy Reduction and Generation hackathon this week.


Organised in collaboration with the Cambridge Institute for Sustainability Leadership, Cambridge Zero and with support from UKRI, the hackathon looked to make ‘last mile’ improvements in their mission to reach Net Zero.


Greenpixie provided out-of-the-box energy efficiency solutions to help decarbonise Rothera Research Station in Antarctica, one of the most extreme and endangered regions on our planet.


To help Rothera and Halley Research Stations achieve Net Zero, Greenpixie suggested optimising the digital hardware and software used both in Antarctica and the Cambridge HQ.


The solutions ranged from utilising waste heat generated by servers to intelligent load balancing, enhancing better optimisation of data transfer.


In addition to this, opportunities were identified in ‘behavioural nudges’ and day-to-day energy management, embracing smart grid principles.

Following announcement of the winners Rory Brown, Director of Sustainability, said:


“We really believe that innovation and progress occur when different minds come together to solve different issues – that’s why we exist as a company. We wanted to apply ourselves and the knowledge we’ve gained along the way to a novel environment. What’s more novel than working on the BAS net zero plan?”


“We will draw on our experience in the hackathon in the way that we approach problems on a day-to-day basis. We will certainly be searching out more unexpected places where our knowledge and skills can make an impact.”



At Greenpixie, we are experts in technology at the very forefront of the digital carbon movement. We apply the latest academic research along with our technical expertise to analyse and measure the environmental impact of internet systems, software services, and hardware usage. If a problem cannot be measured, then it cannot be solved. We believe measuring digital carbon is the first step towards our goal of reducing this huge contributor to global carbon emissions.


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Image Credit: Greenpixie